I actually think that the Raptors have created a bigger story out of this by firing her than they would have by keeping it quiet. I had no idea one of their cheerleaders was running a porn site until they fired her. Now everyone knows.
No one knew she had the site, until the Raptors fired her and it became a big story. They could have quietly asked her to shut it down, or even just ignored it and no one would have known.
Now, if she does get rehired, everyone will know that shes got the site.
I bet the guys in the Raptors PR department will have fun with that one.